Lead with AI. Don't drown in it.

Stop wasting time on tasks that don’t grow your business.

I bring that to founders knowledge and clarity about what is truly important with AI. Where it belongs, what to avoid, how to do now to get AI work for you as a new virtual employee.

Does that sound familiar ?

x Losing 15+ hours of your life every week to repetitive tasks.

x Leads slipping away because you can’t follow up fast enough

x Paying for tools you barely use

x Feeling stuck in the day-to-day while your bigger goals are on hold

x Missing opportunities because you're drowning in admin work

Every week you wait is costing you time, leads, and revenue... so let’s find out what it’s really costing you, and how to fix it.

Meet The Founder

For two decades inside Dell, Intel and Microsoft, my job was getting the world to adopt the next big technology: cloud, subscription models, digital transformation. I led go-to-market and channel programs across four regions and helped sales teams sell what was new and unfamiliar.

Today, AI is just the next wave, a much bigger one. And I've done this before.

Then I built my own. I co-founded LeLabPlus, a Smart Fashion company that uses AI and 3D to design and produce for premium brands, and has worked with Nike to turn unsold stock into upcycled collections for the last four years.

So when I talk about AI, it's not theory. It's how I run a real business every day.

What 20 years taught me: the winners don't work harder. They build better. That's what I bring to founders now.

Fatiha Chikh - Founder, Shift & Lead.

How we Work together

I help you assess the cost of your operations, identify your frictions

then build AI automation that pays for itself in weeks.

ADVISE

A clear AI strategy for your business: where to automate, what to skip, how to stay safe, and a roadmap you actually understand. I guide the vision; building is an option, never the whole story.

EDUCATE

Learn to lead with AI yourself. Workshops, a signature program, and a community that takes you from overwhelmed to genuinely capable.

BE A VOICE

Keynotes and stages on AI, leadership and transformation, for teams and events ready to move.

Lead Generation Strategy

No leads = no business. We fix that.
We build AI-powered funnels that attract, qualify, and nurture prospects 24/7.
No cold DMs. No manual chasing. Just a consistent pipeline, on autopilot.

Lead Conversion Strategy

Getting leads is one thing. Closing them is where the money is.
Our systems follow up instantly, handle objections, and warm up leads, so when you show up, they’re ready to buy.
Speed closes. We give you both.

Client Retention Strategy

Client leaves = money lost. We stop the churn.
We install automations that check in, upsell, and re-engage, so your clients stay longer, spend more, and refer others.
More retention. Higher lifetime value. Less stress.

Digital Marketing Transformation

Grow your reputation and your customer base at the same time, without lifting a finger.
We automate reviews, follow-ups, content, and email flows so your brand stays active and your pipeline stays full.
You look good online. Your leads stay engaged. You stay focused on what matters: sales.

Pauline P.

Working with Fatiha was a game-changer. I can work part-time, take care of my sons, and the automations for my marketing content handle everything in the background. Total peace of mind.

Myriam M.

Fatiha helped us centralise our tools, document our systems, and start using AI without the overwhelm. Now we focus on innovation, not admin. Absolute Game Changer for our small team.

Nazima C.

Thanks to Fatiha, we automated our training workflows. I save hours every week and finally feel like I’m running the business, not the other way around.

FAQs

I'm not technical - can I still use AI automation?

Absolutely. That is why I am here. You lead the vision; I handle the 'how.' You get a follow up that is simple, intuitive, and jargon-free.

Do I need to change my current systems?

No, I work with what you’re already using : CRM, email, calendar, etc.
If a tool is not on our list of recommendations, I’ll recommend better options. But I’ll never force a switch.

What if I want to cancel monthly management?

You can cancel any time after 90 days.
You own everything we build, it’s yours to keep.
But most clients stay, because once things run right, they never want to go back.

Can I afford this ?

Ask yourself this:
Our systems are designed to be an investment, not an expense. Most clients see their ROI in reclaimed time and saved leads within the first month.

How long does implementation take?

Every project is custom, we want to complete each project in a realistic time frame of a few weeks or months.